Written by Staff Writer
12 Jul, 2016 | 7:16 pm
Revolutionising television and radio history in Sri Lanka, News 1st, together with the University of Peradeniya conducted the Gammedda Door-to-Door campaign in February and March 2016.
The campaign visited 738 villages in the country, covering all 25 districts, in order to identify and highlight the plethora of problems faced by our fellow brethren, living in rural Sri Lanka, and bringing those issues to the attention of the authorities, so that they could find solutions.
The images, videos and stories captured by our teams of destitute Sri Lankans living in utmost poverty, some who had to walk for miles to fill a pot of water, or some others who did not receive a wink of sleep at night as they were terrorised by wild elephants, moved a nation to tears.
However, despite it being a few months since the campaign concluded, many of the issues raised during the Gammedda Campaign still remains unresolved.
It is in light of this situation that News 1st decided to launch the Gammedda 100-day initiative.
Within less than 24 hours of the initiative being launched, Sri Lanka has begun responding towards the cause in an overwhelming manner, with a number of individuals, the general public, institutes and corporates already climbing on board and donating more than Rs.20 million towards the cause.
Earlier this evening the Gammedda team met with Finance Minister Ravi Karunanayake and detailed specific examples of issues that require urgent attention.
The discussion ended fruitfully with the minister agreeing to support the initiative immediately, agreeing to do whatever is necessary to resolve the issues.
One of the main companies who have pledged their support is Brandix Lanka Limited.
Speaking to News 1st, Head of CSR and Corporate Communications of Brandix, Anusha Alles, elaborated on what motivated them to come on board.
She noted that”it is an opportunity for you to be a part of the Gammedda 100- day initiative. All you need to do is identify a project you want to be a part of, and we will do the rest.”
“Please, let us join hands, and do what we can to make a difference in the lives of our fellow Sri Lankans. As author Helen Keller said, ” Alone, we can do so little. Together, we can do so much”.
For more information, email us at [email protected], or call us on our hotline, 011-4-896 896.
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