Amazon to give free shipping for small items

Amazon to give free shipping for small items

Amazon to give free shipping for small items

Written by Staff Writer

03 Jun, 2015 | 6:54 pm

Retail giant Amazon will now provide free shipping in the US for small and cheap items without requiring customers to place a minimum order. This new service which is called “Fulfillment by Amazon Small and Light” allows customers to place orders for items that weigh no more than 8 ounces (230 grams), with delivery taking between four and eight business days.

Previously, buyers would need to place an order worth $35 or more, or have an Amazon Prime subscription to qualify for free shipping. Amazon started trialing the program 13 weeks ago, and discovered that items that offered free shipping without the standard $35 minimum order sold faster than standard items.

Example items include makeup, mobile phone accessories, earplugs, and other goods that usually cost no more than $10. While the move won’t help Amazon make money in the short term, it will help it claw an even bigger market share from rivals such as Wal-Mart. Crucially, it could also pave the way for the company to start using drones to deliver lightweight items, a service that CEO Jeff Bezos has repeatedly stressed Amazon will adopt as standard in the coming years.


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