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Colombo (News 1st): It's a move that is set to redefine entertainment in Sri Lanka.
TikTok, the world's leading entertainment platform, has officially partnered with Sirasa TV, Sri Lanka's premier television entertainer.
This alliance marks the first time such a significant global and local entertainment powerhouse have joined forces in the island nation.
The monumental crossover will see TikTok serving as the Official Entertainment Partner for the highly anticipated return of "Sirasa Dancing Star."
This partnership is being hailed as the biggest entertainment crossover in Sri Lankan history, promising an unparalleled viewing experience for audiences nationwide.
"We’re thrilled to be the official social media sponsor of Sirasa Dancing Star 2025. We’re glad to work with Sirasa TV on a platform that celebrates creativity, self-expression, and local talent. Creativity, and self-expression are at the heart of what makes TikTok special. This partnership provides us with an incredible platform to showcase Sri Lankan talent, celebrate culture, and inspire more creators across the island to share their passion with the world. We look forward to an unforgettable season and to seeing the Dancing Star 2025 community come alive on TikTok," said Umais Naveed, Content Ops Lead, South Asia for TikTok.
"Sirasa Dancing Star" is poised to captivate the nation, bringing together the dynamic reach and innovative content of TikTok with the established popularity and widespread appeal of Sirasa TV.
The collaboration is expected to create a vibrant synergy, offering contestants and viewers alike new avenues for engagement and discovery.
Get ready, Sri Lanka! The historic premiere of "Sirasa Dancing Star" as the Official Entertainment Partner, TikTok, is scheduled for July 26, 2025, at 8:30 PM.