Scentbird aims to help men smell better

Scentbird aims to help men smell better

Scentbird aims to help men smell better

Written by Staff Writer

11 Aug, 2015 | 10:50 am

Reddit co-founder Alexis Ohanian first posted about the male version of the service on Product Hunt this morning, calling it the “Dollar Shave Club for cologne.” While that’s not quite the image Nurislomava wants to go for – she wrote on the same Product Hunt discussion that it “doesn’t have the luxury aura to it” she agreed that it does get “a point across fast.”

The marketing for Scentbird Men targets straight guys hoping to attract a mate. “Women love men who smell good” reads the website messaging. As a straight woman, I can say good cologne definitely beats a strong whiff of Axe Body Spray on any dude. However, I think we can all agree that most people prefer those around them to smell good, whether for romantic reasons or not.

 The male scent market is a bit smaller than the female perfume market – the majority of men either spray it on too thick or just don’t wear it at all. But that’s starting to change, according to Euro Monitor International. Department store cologne sales rose 3.7 percent, pulling in $7.92 billion in 2013. Scentbird could capitalize on that growth with men’s growing interest to smell nice.Gentlemen looking for a way to smell better without breaking the bank can add 8 ml / 0.27 fl oz bottle (120 sprays) of Scentbird’s array of designer colognes for about $15 each month. Like its male online cologne sales rival Scent Trunk, Scentbird also lets users build a scent profile and choose their preferred cologne smell to try out.

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