UK tea sales fall as consumers switch to herbal

UK tea sales fall as consumers switch to herbal

UK tea sales fall as consumers switch to herbal

Written by Staff Writer

06 Aug, 2015 | 12:09 pm

Traditional tea sales in the UK have dropped by 6% over the past five years as consumers switch to herbal and fruit teas, new research has shown. Sales have fallen by from £699m in 2010 to an estimated £654m in 2015, according to figures from consumer analysts Mintel.

In comparison, sales of fruit and herbal teas have increased. Food analyst Emma Clifford said traditional tea was being held back by an “uninspiring image”.

From 2012 to 2014, sales of fruit and herbal teabags rose by 31% from £58m to £76m, while sales of green teabags increased by 50% to £36 million.

Research showed people were turning to the alternatives because they believed they could affect mood and have health benefits.

Also recent research suggested falling sales in biscuits might also be adding to the decline.

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