Twitter lets users stream music, audio via SoundCloud tie-up

Twitter lets users stream music, audio via SoundCloud tie-up

Written by Bella Dalima

17 Oct, 2014 | 3:33 pm

Twitter will allow users to play podcasts, music and other audio clips direct from their timelines, or message feeds, via a new feature designed in partnership with Berlin-based audio-streaming service SoundCloud.

The online messaging service introduced on Thursday what it called “Audio Card,” through which users can listen to a variety of content whilst browsing their timelines.

But it’s trying to snag more content partners in future, Twitter said in a blogpost on Thursday.

Twitter didn’t say how Audio Card might evolve, except to stress that it offers musicians a chance to post exclusive clips.

Twitter’s new feature comes after rivals from Apple Inc to Google Inc have jumped into the business of music-streaming, considered the fastest-growing segment of a music market dominated by iTunes.

Twitter had reportedly been in discussions to acquire audio-sharing website SoundCloud, which has been called the Youtube of music, as far back as June.

 

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