News1st’s For Our Children initiative forges ahead; enters day six

News1st’s For Our Children initiative forges ahead; enters day six

News1st’s For Our Children initiative forges ahead; enters day six

Written by Staff Writer

10 Oct, 2015 | 9:16 pm

The campaign titled For Our Children, to ensure the protection of children, and build a better future for the children, entered its sixth day on Saturday. The programme got underway in the Matale and Trincomalee districts.

This countrywide awareness campaign is organised by News 1st, together with the Ministry of Law and Order and Prison Reform.

Children are like flowers. As flowers bring about a fragrance to our surroundings, children are a fundamental factor of bringing about a beautiful world. It is our collective duty to protect these ‘flowers’ and not let them be crushed by unscrupulous elements.

News 1st, which has understood the importance of children, is currently undertaking a countrywide awareness campaign to ensure the security and safety of the children.

One leg of the awareness campaign commenced from the Matale District on Saturday. The three-wheeler taxi drivers in the Ambagahamula area supported the cause, which commenced in Matale today.

The awareness campaign got underway in Gongawela, Matale under the voluntary assistance rendered by the residents and the police officers.

The campaign which got underway in the Matale town, centered on educating people about the importance of being cautious about the protection of children.

Through the door-to-door awareness campaign, residents were educated on the 1929 emergency hotline, which is being set up in order for people to notify officials on incidents of abuse.

Yet another leg of the awareness campaign commenced in the Trincomalee district. The stickers bearing the emergency hotline 1929 which is being set up by the National Child Protection Authrity in order to lodge complaints relating to child abuse, was pasted on buses and shops.

Teachers and students of the Varodhya Nagar Bharathi Tamil College were also educated on the importance of being aware of the protection children.

Sampur resettlement village, Muttur and Kinniya were among the locations that were covered as part of the awareness campaign.

Incidents of child abuse could be reported via the emergency hotline set up by the National Child Protection Authority.

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