Transmitting excellence: MBC selected as European Broadcasting Corporation’s SL Partner; joins global relay

Transmitting excellence: MBC selected as European Broadcasting Corporation’s SL Partner; joins global relay

Written by Bella Dalima

13 Feb, 2015 | 9:39 pm

Today is World Radio Day.

To mark this significant day, the European Broadcasting Union had organised a global broadcast relay.

MBC Networks of the Capital Maharaja Organisation Limited was selected by the European Broadcasting Union as the Sri Lankan Partner in putting together a round-the-clock, round-the-globe broadcasting relay.

The Global Broadcast relay organised by the EBU to mark World Radio Day commenced at 4 p.m. GMT from the Solomon Islands and is expected to end at 10 p.m. GMT in Guyana.

This year’s theme is Innovation and youth in radio.

A trilingual broadcast rally was organised by Sirasa FM, Y FM, Shakthi FM, Yes FM , Legends FM and News 1st.

This rally which commenced at 4 a.m. GMT, that is 09.30 a.m. Sri Lanka time – from the Soloman Islands’ National Radio – handed over the baton of this broadcast relay to the MBC Networks at 10 a.m. Sri Lankan time.

The MBC Network  then devoted 35 minutes of programming in the broadcast relay and handed over the baton to the German Broadcaster Arabella.

Group Director of TCMOL, Shanthi Bhagirathan expressed these views:

[quote]The Capital Maharaja Organisation, under the media group MBC, is very proud to partner this event today – ‘World Radio Day” with the European Broadcasting Union and the UNESCO. They have recognised our strength as a broadcaster in Sri Lanka to partner and we are the only exclusive radio in this country to partner on World Radio Day. And this broadcast for MBC provides an opportunity – showcasing the uniqueness of our station, the beautiful people in our country and the rich music Sri Lanka gives – and today people of the world heard us. What we would like to say is thank you to EBU for recognising us and thank you to our listeners who had actually brought us…………. to go as a world wide radio broadcaster today.[/quote]

 

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