Written by Staff Writer
20 Nov, 2014 | 10:10 am
According to media reports popular web browser Mozilla Firefox has reached a decision to switch its default search engine from Google to Yahoo for US-based consumers. This will come into effect on both their desktop and Mobile platforms.
Firefox has also decided to partner other search engines to suit regional requirements, thereby Russian users will utilise Yandex Search and Chinese users will utilize Baidu as their default. Google, DuckDuckGo and a number of other local search engines will remain as built-in alternatives.
“Google has been the Firefox global search default since 2004. Our agreement came up for renewal this year, and we took this as an opportunity to review our competitive strategy and explore our options,” said Chris Beard, Mozilla’s CEO in a statement today.
“We are excited to partner with Yahoo to bring a new, re-imagined Yahoo search experience to Firefox users in the U.S. featuring the best of the Web, and to explore new innovative search and content experiences together.”
Likewise, Yahoo’s CEO Marissa Mayer today noted that she believes that “search is an area of investment, opportunity and growth for us. This partnership helps to expand our reach in search and also gives us an opportunity to work closely with Mozilla to find ways to innovate more broadly in search, communications, and digital content.”
This partnership with Firefox will give Yahoo — and Microsoft — a stronger presence in the search market, however. While Firefox usage has declined over the last few years, it still accounts for at least 15% of the U.S. browser market. Yahoo currently owns about 10% of the U.S. search engine market. Switching the default back to Google only takes a few seconds, but most users will likely stick with the default.
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