Apple launches the ‘World’s Thinnest Tablet’ (Watch Report)

Apple launches the ‘World’s Thinnest Tablet’ (Watch Report)

Written by Staff Writer

17 Oct, 2014 | 10:26 am

Apple has launched the latest iPad, the iPad Air 2, the self-proclaimed “world’s thinnest tablet”.

Speaking at Apple’s Town Hall Auditorium in California, chief executive Tim Cook said the new iPad Air 2 was thinner than a pencil at just 6.1mm thick, and now comes in gold.

“It’s unbelievably gorgeous, and look how thin it is,” he quipped. “Can you even see it?”.

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The iPad Air 2 is just 6.1mm thick – thinner than a pencil

Phil Schiller, senior vice president of worldwide marketing, said it was the world’s thinnest tablet, and congratulated the iPad team on the progress they had made in slimming down the tablet.

The iPad Air 2 is the sixth iPad to be launched since its introduction in 2010, and sports a specially-created A8X chip to deliver a 40 per cent faster performance. It will also support an 8MP iSight camera and 1.12 micron pixels, with battery life now lasting up to 10 hours.

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The new iPad Air 2 is available in silver, space grey, and for the first time, gold.

It also features a Touch ID sensor built into the home button, allowing users to unlock their iPad without entering a code, and works with third party apps.

Like previous incarnations, the iPad Air 2 will come in 16GB, 64GB and 128GB configurations, priced at $629, $729 and $829 respectively.

Mr Schiller also announced a new iteration of the iPad mini, the iPad mini 3, priced at $399, $499 and $599 for 16GB/64GB and 128GB. It will sport a 7.9-inch Retina display, a 5MP iSight camera and will also boast Touch ID technology.

Pre-orders for the two new tablets will begin on October 17, and will ship by the end of next week.

The launch comes as tablet sales across Europe declined by 10 per cent ear-on-year in the third quarter of 2014. Despite iPads making up the majority of 7.9-inch and 9.7-inch tablet sales across Western Europe with 88 per cent and 98 per cent respectively, both models suffered steep declines, analysts at Context said.

Rumours the company had planned to unveil an iPad Pro and update to Apple TV proved unfounded.

Apple sent out invitations to the event last week, complete with the legend ‘It’s been way too long”.

The Californian tech giant announced its new smartphones the iPhone 6 and iPhone 6 Plus last month, which went on to sell 10 million devices within just three days. They have sold faster than any other Apple product to date.

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The new iPad Air 2 will start at $499, or £399 in the UK

The Apple Pay system was first announced on September 9th, and is expected to be made available to consumers this weekend.

The Apple Pay system was first announced on September 9th, and is expected to be made available to consumers this weekend.

 

 

 

Source: The Telegraph

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