Serious questions on credibility of TV ratings in Sri Lanka

Serious questions on credibility of TV ratings in Sri Lanka

Written by Bella Dalima

04 Jun, 2014 | 4:07 pm

Minister of Mass Media And Information, Keheliya Rambukwella convened a meeting at the Media Ministry on Wednesday to discuss the credibility issues related to TV ratings issued by rating agencies.

The meeting was attended by Secretary to the Ministry Of Mass Media and Information, Dr. Charitha Herath, and heads of media institutions.

This meeting was called by the Ministry of Mass Media and Communication following serious allegations against the credibility of TV ratings issued over the recent past. At the meeting, Minister Rambukwella highlighted the need for a credible, trustworthy system as opposed to one that does not reflect the real viewing habits of the public.

The heads of TV networks meanwhile made several submissions to the minister, including a full and fair inquiry into the present ratings mechanism followed by rating agencies. Another recommendation made at Wednesday morning’s meeting was the immediate suspension of TV ratings until this issue is resolved and a credible system of rating TV programmes and channels is set up.

Responding to this suggestion, Minister Rambukwella noted that as a first step, an expert committee would be formed immediately to independently look into this issue.

Speaking to the media at the conclusion of the meeting, Secretary to the Ministry Dr.  Herath noted that if rating agencies were found to be corrupt or  ratings are released based on favouritsm, it would cause immeasurable damage to the credibility of the industry.

 

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