Anti-social media video ‘Look Up’ ironically goes viral

Anti-social media video ‘Look Up’ ironically goes viral

Written by Staff Writer

06 May, 2014 | 4:49 pm

A new five-minute short movie that has gone viral on social networking sites is ironically urging people to unplug from their smart phones and social networking sites and “get a life”.

The video titled “Look Up” is “a spoken word film for an online generation” which aims “to teach a lesson to us through a love story in a world where we continue to find ways to make it easier for us to connect with one another, but always resulting in us spending more time alone”.

The video shows the writer and director, Gary Turk, reading a poem in which he asks people to “look up from your phone, shut down the display, take in your surroundings and make the most of today”.

Amid recalling his childhood when he used to run around outside wearing holes in his trainers and grass stains on his trousers, Turk takes a dig at the modern generation going so far as to say, “We are a generation of idiots. Smart phones and dumb people.”

Talking about love, he says, “The time you don’t have to tell hundreds what you’ve just done because you want to share this moment with just this one.”

Posted on YouTube on April 25, the video has in just 10 days of it being online, garnered nearly 20 million page views with nearly 1.5 lakh likes. Interestingly, most of the viewers have come from social networking sites such as Twitter and Facebook.

Here, Look Up and log out of your smart phone and social network:


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