REUTERS – Rapper Cardi B earned a leading 10 nominations on Monday (July 16) for the MTV Video Music Awards (VMA), reflecting a break-out year that has seen her become one of the industry’s most successful and sought-after performers.
The New York singer, earned nominations in all the top categories, including both best artist and best new artist, as well as best video, collaboration, and choreography mostly for her work with Bruno Mars on “Finesse.”
Cardi B, who shot to fame in August 2017 with her brash female empowerment song “Bodak Yellow,” led a VMA contenders field that included Drake, Camila Cabello, Beyonce and husband Jay-Z.
Performing as The Carters, the power music duo earned eight nominations for their “APES**T” video, which was shot inside the Louvre in Paris against the backdrop of some of the world’s most famous artworks.
Childish Gambino, the music stage name of actor Donald Glover, earned seven nominations for his hard-hitting video “This Is America” about black identity and police brutality.
Cardi B and Bruno Mars, The Carters, and Childish Gambino will face off for the top prize – video of the year – against Ariana Grande’s “No Tears Left to Cry,” Camila Cabello’s “Havana,” and Drake’s “God’s Plan.”
Monday’s nominations reflected the popularity of rap, which in 2017 surpassed rock as the most dominant music genre in the United States, and R&B.
Pop singer Taylor Swift managed only three nominations, all in technical categories, for “Look What You Made Me Do,” despite her album “Reputation” is the biggest seller in the United States in 2017.
Britain’s Ed Sheeran got four nominations, including song of the year, for his romantic ballad “Perfect,” which was a worldwide hit.
The fan-voted, youth-oriented VMA awards ceremony with a reputation for irreverence and outrageous stunts will be broadcast live on MTV from New York City on Aug. 20.