Apple is about to report its worst quarter in over a decade

Apple is about to report its worst quarter in over a decade

Apple is about to report its worst quarter in over a decade

Written by Staff Writer

26 Apr, 2016 | 7:48 am

Apple is about to announce that it had its worst quarter in 13 years and expected to say that its sales and profit both fell last quarter.

The last time Apple’s sales fell year over year was the first quarter of 2003.

But as rare an event as an Apple sales decline is, analysts are expecting an even rarer occurrence last quarter a double digit sales loss.

Apple hasn’t experienced this kind of sales loss since 2001 where more than two-thirds of Apple’s revenue is made up of iPhone sales. So where the iPhone goes, so goes Apple.

Tim Cook predicted in January that iPhone sales would fall for the first time in history.

iPhone
First quarter of 2015: 61.2 million
First quarter of 2016 forecast: 50.4 million, down 18%

iPad
First quarter of 2015: 12.6 million
First quarter of 2016 forecast: 10.1 million, down 20%

Mac
First quarter of 2015: 4.6 million
First quarter of 2016 forecast: 4.6 million, flat

Profit
First quarter of 2015: $13.6 billion
First quarter of 2016 forecast: $11.1 billion, down 18%

Sales
First quarter of 2015: $58 billion
First quarter of 2016 forecast: $52 billion, down 10%

Current quarter’s sales
Second quarter of 2016 forecast: $47.4 billion

Latest News

Are you interested in advertising on our website or video channel
Please contact us at [email protected]