Global resort developer Las Vegas Sands (LVS) and Beckham Ventures just announced a partnership that will have the retired footballer team up with the brand’s integrated resort properties in Macao and Singapore.
Details on specific projects weren’t released but according to LVS the partnership will be based around the development of “dining, retail and leisure concepts” at Sands China properties in Macao and Marina Bay Sands in Singapore.
Michael Leven, president and chief operating officer of Las Vegas Sands Corp, said in a statement.
“We have billions of dollars invested in our own global, iconic brands and we clearly understand the importance of growing and sustaining those brands over time. The odds are extremely high that a partnership with David Beckham will help us further those efforts and provide David with the same benefit.”
That’s corporate speak for “David Beckham’s name brings in big bucks.”
“The Sands team has created amazing resorts in Singapore and Macau,” said Beckham in a statement.
“The scale, vision and caliber in all that they do is impressive. I am very excited to be working with them to develop a range of new business ideas in a part of the world that I love spending time in and is full of optimism and growth.”