Reaching out beyond TV, Radio and the internet, News 1st took a controversial step to launch out its own outdoor events. Today we have expanded exponentially and are proud of over 100 outdoor events which include carnivals, fairs and trade fairs.
One of our strongest and most successful initiatives, News 1st CLASSROOM has taken the news out of the newsroom and into the classroom. Conducting close to 100 programmes in schools across the length and breadth of Sri Lanka, CLASSROOM has transformed lives.
Traditional news organizations would highlight problems and issues faced by communities and stop short of anything further. But not News 1st. We have taken it upon ourselves to go deeper. To do this, we organized the "Gammadda" programme which brings villagers, officials and their problems to one single forum.